Wander x Local Bike Taxi: Brand Activation Case Study
October 12th 2026 @Grace
Wander Took Over Downtown Nashville for VRMA Convention Week
How up to 8 glowing Local Bike Taxi pedicabs put Wander’s brand in front of the 2,500-person VRMA convention crowd and all of Lower Broadway.
Campaign | Details |
|---|---|
Client | Wander |
Dates | Friday, Oct 2 – Tuesday, Oct 6, 2026 |
Fleet | Up to 8 branded pedicabs (8 Fri–Sun, 5 Mon, 4 Tue) |
Key moment | Cabs staged outside Wander’s 2,500-person VRMA cocktail hour at Music City Center on Tuesday night |
Coverage | Music City Center, Bridgestone Arena, Lower Broadway |
Format | Branded side panels on our signature light-up pedicabs |
This is what experiential marketing is supposed to feel like. Not an impression. An interaction.
The Goal
Wander came to Nashville for the VRMA convention to reach vacation rental managers, the exact audience for its direct booking platform. Booths and banners inside the hall all start to look the same. Wander wanted to be seen outside the hall too: on the street, between sessions, and on the way to dinner and drinks.
The ask was simple: make sure every attendee saw Wander’s message, and make the brand part of the Nashville experience.
Hours Of Rides
Tourists Per Year
Broadway Impressions
Advertising Impressions
What We Did
For five straight days, our light-up pedicabs carried Wander’s creative through the heart of downtown
- Branded the whole fleet. Every cab ran Wander's side panels with its "direct booking revolution" message, framed by our signature neon, furry canopies that people stop to photograph.
- Staged at the biggest moment. On Tuesday night, we staged cabs outside Wander's 2,500-person cocktail hour at Music City Center, so guests saw the brand walking in, walking out, and in their photos.
- Covered the convention routes. The cabs ran continuous laps around downtown and Broadway, past Music City Center, Bridgestone Arena, and the honky-tonks, for 8–10 hours a day over the weekend
- Handled everything on the ground. Our team managed install, routing, staging, and drivers, so Wander's team could focus on the convention
If you can imagine it, we’ll find a way to put it on a pedicab.
The Results
Wander became one of the most visible brands of the VRMA convention, with an estimated 150,000+ street impressions over five days. Several conventions were in town that week, so the campaign reached attendees well beyond VRMA.
- Everyone saw it. With cabs staged at the cocktail hour, Wander's message was in front of all 2,500 guests at VRMA's biggest gathering.
- People talked about it. Attendees stopped to take photos, asked about the cabs, and brought the ads up in conversation throughout the convention.
- Other exhibitors noticed. Two companies at VRMA asked for our contact information so they could run their own pedicab campaigns with us next year.
That last one says it best: when other brands at the same event want what you had, the campaign worked.
By the Numbers
Impressions are estimated from fleet hours and observed foot traffic, as explained below the table. This was an ads-only campaign: Wander’s creative ran on the cabs without a sponsored ride program.
Metric | Result |
|---|---|
Peak fleet | 8 branded pedicabs |
Days on the street | 5 (Fri, Oct 2 – Tue, Oct 6) |
Total fleet time | 251–299 cab-hours |
Cocktail hour audience | 2,500 VRMA attendees |
People passing each cab | 10–30 per minute (observed estimate) |
Estimated street impressions | 150,000+ (range 150,000–540,000) |
Exhibitors asking to book next year | 2 |
At 10–30 people passing per minute (600–1,800 an hour), that’s roughly 150,000–540,000 impressions. One person who sees several cabs counts more than once, so we lead with the conservative low end.
How It Works
We run the whole campaign, so your team never has to manage vendors on the ground.
- Tell us about your event. Share your dates, audience, goals, and budget.
- Get a custom proposal. We map out fleet size, routes, staging spots, and pricing within a few days.
- We handle the details. We send your ad specs, then print, install, and remove your panels. We also plan routes and staff licensed, insured drivers.
- Your brand hits the street. You get proof-of-performance photos during the campaign and a wrap-up report with fleet hours and estimated impressions.
Bringing a Convention to Nashville?
Put your brand on the most photographed pedicabs downtown, right where your attendees walk.
- Brand activations and ad placements: $700–$3,000 per month
- Complimentary ride campaigns: $120–$200 per bike per hour
- Convention packages: full-fleet staging outside your event, plus routes between Music City Center, hotels, and Broadway
Tell us about your brand, your timing, and your goals. We’ll come back with a custom proposal — pricing, fleet size, route options, sample creative, and a couple of ideas you didn’t ask for but will probably love.